Uncategorized Archives - Signage Mounts

Top 5 Ways Restaurants Use Digital Signage

admin — Fri, 21 Jun 2024 17:11:31 +0000

As the dining industry becomes increasingly competitive, a growing number of restaurant owners are adopting digital signage. Its unmatched flexibility and ease of use have made it an essential tool, allowing many owners to save time and reinvest in their businesses. While the idea of implementing digital signage may seem daunting at first, it is often much simpler than anticipated. In order to ensure the longevity of their investment, and get the most out of their displays, restaurants will pair their screens with commercial grade digital signage brackets. Thanks to their variety of features, such as precision leveling and dynamic tilt, they offer both a seamless installation and a wide range of use. In this article we will examine the top 5 ways that restaurants make use of these tv mounts, and how they level up their digital signage installations.

Digital Menu Boards Are a Staple for a Reason

When considering digital signage for restaurants, digital menu boards are likely the first thing that comes to mind. This ubiquitous technology is utilized by everyone, from large chains like Tim Hortons and Starbucks to small mom-and-pop shops. Digital menu boards enable restaurants to display dynamic content such as images and videos, make instant changes remotely, and even schedule menus in advance. To ensure their investment is secure, commercial grade digital signage mounts are an integral part of any installation. The most common tv brackets for digital menu boards are digital signage ceiling mounts and digital signage wall mounts, thanks to their commercial grade materials, built in dynamic tilt, precision leveling, and easy and seamless installation. For many businesses, the choice between wall mounting brackets and ceiling mounting brackets comes down to their available space; while wall mounts are often easier to access, ceiling mounts are useful because they free up wall space, and provide a modern aesthetic.

Strategically Placed Displays Help Boost Sales

Strategically placed digital signage can effectively promote daily specials, happy hour deals, or limited-time offers, ensuring your customers are aware of these opportunities. While this type of signage can be integrated into digital menu boards, it can also have its own dedicated screens as well. For many restaurant owners, the digital signage wall mount is the bracket of choice for this type of promotional screen – not only does it support both portrait and landscape orientation, but it also has dynamic tilt capabilities to ensure a proper viewing angle at all times. In the event that space is an issue, many restaurant owners utilize our space saving digital signage ceiling mounts and brackets. These brackets can be placed in any location that has ceiling access, and come equipped with the same dynamic tilt features as our wall brackets. For example, ceiling mounted promotional digital signage can be placed above the hostess desk at a restaurant to maximize viewership.

Create a Hub for Customer Engagement

Customer engagement can take various forms depending on each individual businesses brand and needs. One of the most popular methods of customer engagement for restaurants are digital video walls, which utilize our SMVW-600 digital video wall mounting bracket. Not only can these displays be used as digital menu boards, but they can also create ambience, display engaging content, and display images and videos. Thanks to the built in precision leveling technology, installing a large scale screen like this is not only seamless, it is also quick, easy, and secure as well. Video wall displays such as this are extremely useful, because each screen can function as one large unit, or can be used independently of the whole.

Digital Signage Makes Queue Management Easy

Digital signage can help reduce perceived wait times by displaying the status of each customer’s order. This not only minimizes the perceived wait time but also improves efficiency and streamlines your ordering process. For dine-in-focused restaurants, these screens can display wait times and seating availability, simplifying the process of seating guests, especially during peak hours. The perfect signage bracket for this task is our digital signage wall mount, which can be strategically placed near the order queue, or near the hostess stand if a restaurant is managing seating. Onboard tilt and precision leveling features insure not only a seamless installation, but that the viewing angle can be adjusted for customers as necessary. Some restaurants, however, choose to utilize our digital signage ceiling mount thanks to how flexible it’s installation is. In the event that a restaurant’s queue is not near a convenient wall, our ceiling mounting bracket enables the same efficient queue management.

Elevate Your Branding with Ambient Digital Signage

In 2024, customers value authenticity more than ever and digital signage can help achieve this as well. By dedicating a screen to sharing your restaurant’s history, values, and behind-the-scenes content, you can build a stronger connection with your customers. This not only helps ensure your branding is memorable but also creates a cohesive experience. Additionally, some restaurants use ambient digital signage to enhance their vibe or aesthetic by showcasing dynamic visuals or landscapes that complement their style. While traditional digital signage wall mounts are often the tv bracket of choice for this type of installation, digital video wall mounts are also extremely effective. In either case, restaurants often utilize multi-screen brackets to create a seamless and cohesive installation, taking full advantage of their dynamic tilt technology to ensure proper viewing angle.

In Conclusion

In conclusion, digital signage provides restaurants with a versatile and powerful tool to enhance their operations and customer experience. An integral part of these installations are the commercial grade digital signage mounts and their wide variety of features. As the dining landscape grows more competitive, the strategic use of digital signage mounts can offer a crucial advantage, making the dining experience more enjoyable for customers and more profitable for owners. From dynamic video walls with our SMVW-600, to advanced queue management with our digital signage ceiling brackets, there are a plethora of ways that this advanced technology benefits the restaurant industry.

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How Retirement Homes are Utilizing Digital Signage

admin — Thu, 20 Jun 2024 20:14:33 +0000

In today’s technologically advanced world, even retirement homes are embracing digital signage to improve the quality of life for their residents. This innovative approach to communication and engagement not only improves the daily experience of their residents, but also streamlines operations for staff. From displaying daily schedules and menus, to providing health tips and emergency alerts, digital signage offers a versatile and dynamic solution that meets the unique needs of senior living communities. Another integral part of this modern experience, are the digital signage brackets and tv mounts required for a seamless installation. The image above is utilizing our digital signage wall mounting bracket, a multi-functional tv wall mount that offers advanced tilt, and commercial grade tv bracket quality.

Digital Menu Boards Benefit from Commercial Grade Brackets

Digital menu boards are not just for traditional restaurants; many retirement homes and long-term care facilities also benefit greatly from these convenient menu displays. These digital menus typically feature breakfast, lunch, dinner, and snack options, along with nutritional information for each choice. While they may not be as elaborate as the digital menus found in restaurants, they significantly streamline meal-time operations and free up staff to assist residents. There are two types of brackets that are commonly uses for digital menu boards: digital signage ceiling mounts, and digital signage wall mounts. Typically, a retirement home will select whichever bracket will best maximize their space, and fit their aesthetic best. Both options come with precision leveling and tilt features, ensuring that all residents and guests can view the digital menu display with ease. For installations that utilize ceiling mounting tv brackets, the adjustable height feature allows for further customization to ensure the perfect viewing angle and a seamless installation.

Digital Signage Brackets Help Make Wayfinding Signage More Accessible

Retirement communities can be confusing for both residents and visitors, making digital wayfinding signage a popular choice in this industry. Interactive maps, usually located in lobbies and high-traffic areas, effectively assist both residents and guests. Additionally, wayfinding and directional signage provide an excellent opportunity to inform residents about ongoing maintenance, new facility features, or renovations. The most popular choice of signage mounting bracket for wayfinding displays are digital signage wall mounts, thanks to their precision leveling capabilities, easy tilt feature, and commercial grade durability. Some retirement homes, however, have had excellent success with our floor to ceiling digital signage mounts. These unique tv mounting brackets allow for adjustable height and modular configuration, enable residents, guests, and staff to move the displays as needed; for example, if a guest in a wheelchair needs a better view of your signage, a staff member can easily lower the screens for them.

Specialty Digital Signage Mounts Open Up New Possibilities

Signage Mounts offers a wide range of specialty digital signage brackets, such as our LG 110UM5J Wall Mount, that open up a world of new possibilities for many retirement homes. The 110UM5J is a large television screen that requires a special bracket, but is the perfect fit for common areas, exercise and entertainment rooms, and even cafeterias. Despite it’s large size, this specialty mount is fully capable of precision leveling, modular design, and even a full range of tilt options. Retirement homes who choose to utilize unique screens such as this one state that it becomes a focal point for their senior residents, especially those with lower vision. While a large screen and mount such as this one may seem daunting to install, these commercial grade tv brackets are designed to facilitate a quick, sturdy, and seamless installation every single time.

Enabling Virtual Visits with Digital Signage

Many long term care facilities strongly encourage visits from friends and family members, which can be made much easier with digital signage. Growing in popularity during the COVID-19 pandemic, many retirement homes began utilizing commercial grade digital signage brackets to mount residents in-room televisions. Thanks to the built in tilt and leveling features, these brackets enabled a resident’s television to be a hub for virtual visitations and meetings. Additionally, the commercial grade materials and modular design ensure the longevity of every installation, and allow the screens to double as digital signage when necessary (announcements, etc). The most popular bracket choice for this type of installation is our wall mounting signage bracket, but floor to ceiling brackets and ceiling brackets are also popular choices.

Video Wall Brackets Enhance the Common Room Experience

Digital signage is a common focal point in many retirement home common rooms, entertainment rooms, and even lobbies. One of the most popular styles of displays are digital video walls, which are mounted using our digital video wall brackets. Not only do these digital signage installations create a dynamic ambience, but they can be programmed to display entertaining content such as tv, movies, landscapes, or even important announcements. Artistic and creative installations, like the one featured in the picture below, are possible thanks to the dynamic nature of these video wall brackets. Not only are these brackets capable of advanced tilt, but they are completely modular in nature – in other words, you can use as many or as little screens as possible, and the video wall mounts can adapt to any space. Signage Mounts provides an advanced video wall tv mount, the SMVW-600, with precision leveling features to ensure a seamless installation every time, for every space.

In Conclusion

In conclusion, digital displays are revolutionizing the retirement home industry, and elevating the level of resident care to new heights. An integral part of these displays, and how effectively they function, are the digital signage mounts and brackets that support them. There are a variety of brackets and mounts, each with their own features and advantages, allowing them to install seamlessly into any space in the retirement home. While the most commonly used digital signage brackets are our digital signage ceiling mounts and our digital signage wall mounts, our more specialized mounts are also popular choices. Many retirement homes employ our digital video wall brackets and our floor to ceiling tv brackets to create unique installations that help transform any space.

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How Effective is Digital Signage?

admin — Fri, 07 Jun 2024 20:14:18 +0000

Digital signage has become an essential tool in the marketing strategies of businesses across various industries. It’s not just menu boards and promotional posters that have gone digital; religious venues, street signage, corporate buildings, and supermarkets have also embraced this technology. Moreover, many companies view digital signage as an investment in their growth, as highlighted by the 2024 digital signage trends.

Compared to traditional print signage, digital signage has proven to be a significantly more effective method for attracting customers. But what makes digital signage so effective, and just how impactful is it? In this article, we delve into these questions in depth.

Effectiveness of Digital Signage when Compared to Traditional Signage

Before the digital era, traditional advertising methods such as billboards, posters, brochures, and flyers dominated the landscape. Businesses would spend countless hours creating, printing, and distributing these materials, with costs quickly adding up, especially for items like flyers and brochures.

In contrast, digital signage eliminates the time and resource expenses associated with print signage while proving to be more effective. Although the initial investment is higher, it pays off through cost savings and revenue generation. A single digital signage display can replace multiple posters or billboards and can be updated remotely in an instant, offering unparalleled flexibility and contributing to its widespread popularity.

Furthermore, by 2024, many consumers expect dynamic digital installations when they enter a business. This expectation is driven not only by the prevalence of digital signage but also by a cultural shift toward instant engagement and gratification. Customers increasingly desire an experience that is immediately accessible, and digital signage has evolved to meet this demand uniquely.

The Benefits of Digital Signage

Many companies discuss the overwhelming benefits of digital signage, but what exactly are they? While this topic could be an article in and of itself, there are some benefits and advantages that are more important to note:

Attracting Attention:
Research shows that 90% of the information the brain processes is visual, and humans have a proven ability to recall visually presented information more easily. This explains the immense popularity of social media platforms like TikTok and Instagram, which captivate audiences globally. Digital signage often serves as a statement piece, effectively capturing attention regardless of the content displayed. For instance, our LED posters are designed to attract attention from over 100 feet away, both day and night.

Improved Brand Recognition:
Consumers encounter digital advertisements constantly in their daily lives, both online and offline – an inevitable aspect of today’s digital world. While making a lasting impression might seem challenging, digital signage has proven effective in helping your brand stand out. Due to the way our brains process visual information, a well-designed digital sign can tap into long-term memory, allowing viewers to recall the content even several days later.

Increase Sales:
Digital signage comes with a range of functionalities to assist in upselling products, directing customers’ attention to promotions, and more. Frequently, your signage content can be the deciding factor in impulse purchases, additional items, and similar choices. Significant statistics indicate that, on average, brands experience a 33% boost in sales following the adoption of digital signage technology.

Update Content Instantly:
For many, the greatest advantage of this medium lies in its convenience. The capability to make immediate alterations from any location, or to schedule changes beforehand, guarantees preparedness for any situation. For instance, if your restaurant runs out of a crucial item, instead of staff disappointing customers or advertising falsely, screens can be promptly updated to reflect current product availability. Likewise, this feature makes signage highly effective in communicating urgent announcements, emergency alerts, and other critical messages.

Useful Digital Signage Statistics

This blog from Digital Signage Today examines a number of useful ROI based digital signage statistics that outline its benefits and usage. We have included a few of the more notable statistics here for you to illustrate the power of this amazing technology:

80% of brands that use digital signage record an increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases.
Digital signage improves queue management and reduces perceived wait times by more than 35%.
As technologies evolve, the cost of installing digital signage decreases. For instance, between 2004 and 2010, the cost of deploying and maintaining a hundred-node digital signage network for three years decreased by 50%.
The average attention span is 2.8-8 seconds.
90% of the information transmitted to the brain is visual.
Visuals get 94% more views than text-based information.
After three days, people retain 65% of visually presented information.
Namely, digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising.

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Top 5 Industries That Benefit from Digital Signage

admin — Fri, 07 Jun 2024 18:56:50 +0000

This article explores the top five industries significantly benefiting from digital signage. From retail and hospitality to healthcare, education, and office buildings, each sector leverages digital signage to enhance customer experiences, streamline operations, and drive growth. Discover how these industries are capitalizing on the potential of digital signage to stay competitive in a rapidly evolving market.

The header image for this article is utilizing our Digital Video Wall Mounting Bracket.

1. Food Industry and Restaurant Digital Signage

The restaurant and food service industry is perhaps the most well-known for utilizing digital signage. While restaurants typically use digital menu boards, they also employ window-facing signage, interactive kiosks, drive-through menu boards, and other forms of promotional digital displays. This industry captures customers’ attention with high-quality images, videos, and various types of dynamic digital content.

2. Digital Directories and Building Signage

Office buildings and corporations frequently use three main types of digital signage: digital directories, digital wayfinding signage, and internal communication displays. Features like remote updates and dynamic content are particularly popular in this industry, as they allow for quick updates to tenant directories and the display of multiple important pieces of information to visitors.

3. Digital Signage for Education

Digital signage for education is extremely versatile, and can be used both inside and outside of the classroom. Digital directories and informational signage help properly direct students in the hallways, while interactive digital screens enhance the learning experience in the classroom. Furthermore, depending on a school’s specific needs, they might also employ digital menu boards in their cafeteria to enhance the lunch experience.

4. Healthcare Digital Signage

Healthcare digital signage is crafted to enhance patient engagement and improve the overall healthcare experience. While primarily used by healthcare providers such as hospitals and doctor’s offices, pharmacies and healthcare facilities also frequently implement this technology. The most common displays in this industry are portrait or landscape commercial-grade televisions, but touch screen kiosks and shelf-edge screens are also popular options.

5. Digital Signage for Retail

Digital signage in the retail industry is primarily used for product promotion and display, commonly found in retail stores, convenience stores, shopping malls, and more. When effectively utilized, digital signage allows retailers to connect with customers on a deeper level, ultimately converting browsers into buyers. Retail establishments might use window-facing digital signage, interactive digital kiosks, or even stretch screens, as shown in the image above.

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How is Digital Signage Installed?

admin — Fri, 24 May 2024 19:47:17 +0000

Digital signage installations are increasingly popular across various industries, from retail stores and corporate offices to transportation hubs and educational institutions. This article delves into the process of installing digital signage, outlining the steps involved and key considerations for a successful deployment. Whether your goal is to enhance brand visibility, deliver targeted messages, or streamline information dissemination, understanding the installation process is essential for maximizing the potential of digital signage technology.

Step 1: Planning Your Digital Signage Installation

Before beginning the installation process, take the time to plan the placement of your digital signage. Consider key factors to ensure your signage is in a high-traffic area, is easily visible, and does not obstruct movement. Additionally, account for proximity to power and internet sources. By considering these elements, you can better ensure the success of your display.

Step 2: Selecting Your Mounting Equipment

The next step in the installation process is selecting the mounting equipment for your digital signage, including brackets and screens. Decide whether you want to use ceiling mounts or wall mounts for your signage. While this is part of the planning process, it is also a crucial step on its own—choosing the right equipment is essential for a successful installation.

The digital signage mount used in header photo for this article is the LG 110UM5J Wall Mount. For your convenience, we also offer wall mounts, ceiling mounts, video wall mounts, and floor to ceiling mounts.

Step 3: Preparing the Installation Site

Get the installation site ready by ensuring that the walls are clean, flat, and securely structured. Additionally, check the power and network connectivity at the location, if needed. Ensuring these aspects are prepared beforehand will help prevent any issues during the installation process.

Step 4: Deciding on your Digital Signage Content

Although it might appear counterintuitive to finalize your content before installing your screens, doing so can facilitate a smooth start. Preparing and refining your content beforehand enables your provider to pre-install it in your screens, granting instant access to any supplementary features like remote-content editing. However, making changes later is completely feasible—your content can be modified at any time.

Step 5: Booking your Installation

After preparing your content and installation site, it’s time to schedule your installation. For many businesses, this involves hiring contractors or booking the installation through your digital signage provider, such as Netvisual. Whichever provider you choose, they will likely go through a similar checklist with you to ensure readiness, including wall preparation, network, and electricity. Depending on the scale of your installation, it may be quick or take longer, but typically it’s completed in one day.

Step 6: Training your Staff

Once your digital signage is installed and set up, the final step involves training the staff responsible for its management. Your digital signage company will usually arrange an online meeting with relevant staff to guide them through the process, address any queries, and furnish login credentials. Typically, this training is brief and straightforward, but retraining is available in case of staff turnover or if a refresher is needed.

In Conclusion

Installing digital signage can seem like a daunting task, but with the right preparation and resources, it becomes a manageable and rewarding project. By carefully planning the installation, selecting appropriate hardware and software, and following a step-by-step approach, you can create an effective digital signage system that enhances communication and engagement in your space.

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The Benefits of Digital Signage for Small Businesses

admin — Fri, 24 May 2024 18:05:30 +0000

Standing out and effectively engaging with customers is crucial for success when you are a small business. While still valuable, traditional marketing methods are often insufficient to meet the ever changing demands of today’s consumers. This is where digital signage comes into play—a powerful tool that can transform the way small businesses communicate with their audience.

High Quality, Even Higher Impact

Digital signage has come a long way in a short time, offering unparalleled quality for even the modern small business. Not only do current products offer crisp HD images, but also exceptional video and audio quality as well. Small businesses are no longer priced out of the best technology, forced to overspend in order to keep up with bigger corporations. These HD commercial grade displays are available at a reasonable price, thanks to modern advancements, and are more than capable of capturing your customer’s full attention.

Cost-Effective Advertising

While the initial investment of digital signage may be higher, it offers a better ROI in the long run thanks to its longevity and cost-saving features. For example, you can eliminate the need for printing new materials almost entirely because content can be updated remotely and instantly,. Thanks to this flexibility, your small business can not only run timely promotions, but also make changes when needed without incurring extra costs.

Increased Visibility and Engagement

Thanks to its dynamic images and vibrant colours, digital signage stands out far more than traditional print signage. It serves as a tool to draw customers into your business as they pass by, allowing your products and customer service to do the talking. Whether it’s displaying important announcements, new products, or even promotions, digital signage can significantly increase foot traffic and customer engagement.

Enhanced Customer Experience

Digital signage enhances the customer experience by making it more interactive and enjoyable. In retail environments, digital screens can offer customers product information, instructional videos, and special promotions. In restaurants, digital menus can showcase enticing images of food, highlight daily specials, and entertain guests to reduce perceived wait times.

Flexibility and Real-Time Updates

This is arguably the most significant advantage of digital signage. The capability to instantly update your screens from any location, as well as schedule updates in advance, provides modern business owners with exceptional flexibility. This is especially beneficial for small businesses needing to quickly respond to market trends, inventory changes, or special events. Additionally, modern digital signage software enables control of multiple displays from a single location, ensuring consistency and coherence in messaging.

In Conclusion

For small businesses, digital signage is a versatile and powerful tool that enhances both external and internal communication. It boosts visibility, improves the customer experience, and provides flexibility in messaging, helping small businesses stand out in a crowded market. As technology advances, digital signage will become more accessible and affordable, making it an essential investment for small businesses aiming to thrive in the digital age.

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What are the Features of Digital Signage?

admin — Tue, 16 Apr 2024 16:08:00 +0000

Modern digital signage comes packed with a number of features that enhance its value as a crucial asset for any business. Despite the benefits of having an array of features available, the abundance of options can sometimes be daunting when selecting a digital signage display. This article will highlight some of the most popular features of digital signage and explore what makes them particularly beneficial.

Changing your Digital Signage Remotely

For many businesses, the capability to remotely alter digital signage instantaneously stands out as one of its most appealing attributes. This functionality offers unparalleled flexibility and authority over your signage, ensuring that displayed information remains accurate at all times. For instance, if your restaurant runs out of a popular menu item, you can promptly update your digital menu boards to indicate its unavailability. When the item is replenished, you can swiftly update your menus from any location worldwide.

Edit Multiple Locations or Screens Simultaneously

This represents an enhanced iteration of the previously mentioned capability, enabling you to group and update numerous individual locations or screens concurrently. For instance, if you operate multiple restaurants with identical menus, you can streamline the updating process by modifying all menus simultaneously, thereby saving significant time. Similarly, this feature proves advantageous when managing screens located in the same vicinity, such as identical directories positioned across various sections of a building. Nevertheless, individual updates for each location remain possible, ensuring you maintain full control over the content.

Taking Advantage of Advanced Dayparting

Advanced dayparting stands out as a prevalent and beneficial feature of digital signage, particularly favored by forward-thinking businesses. This functionality empowers you to pre-schedule alterations, accommodating both temporary adjustments and recurring modifications. For instance, with advanced dayparting, a business can effortlessly rotate menus for breakfast, lunch, and dinner periods. Moreover, they can also set specific dates, like December 25th, for unique menu changes, seamlessly reverting to the regular menu thereafter.

Display Multiple Types of Media at Once

Digital displays possess the capability to seamlessly integrate various forms of media simultaneously, encompassing videos, text, images, animations, and even audio. This adaptability enables your business to leverage each media type optimally, tailoring them to suit specific circumstances. Moreover, depending on the context, you can allocate two different media types to a single area; for instance, incorporating a video within your image carousel.

Digital Signage with Enhanced Visibility

This functionality holds particular significance when employing signage to draw in customers or passersby, particularly evident in window-facing digital displays. While many displays are crafted to catch attention and serve as a focal point of your establishment, certain screens are specifically engineered to capture attention from afar. For instance, our LED Pro Posters are capable of grabbing the attention of passersby from distances exceeding 100 feet, regardless of the time of day, and are equipped with dynamic brightness settings. By selecting the appropriate content and screen, you can effortlessly enhance the visibility of your content, messages, and business.

Weatherproof Digital Signage for Outdoors

Deploying digital signage in outdoor settings might seem intimidating, especially in regions prone to high humidity or frequent rainfall. However, outdoor digital signage solutions are meticulously crafted to withstand even the most severe Canadian weather conditions, safeguarding your investment for the long haul. If you’re uncertain about which model is best suited for your local environment, don’t hesitate to reach out to our experts for guidance, or consult the detailed specifications of the signage model on our website.

Safety and Emergency Communications

During emergencies and other critical situations your screens can activate a pre-programmed emergency mode. This built in emergency mode feature sets your displays to showcase only the most vital safety information, evacuation procedures, and emergency contact information. Ensure employee’s and customer’s safety and well-being with effective use of digital signage technology.

Touch Screen Capabilities and Integration

Specific types of digital signage incorporate touch screen technology to elevate the experience for your guests and customers. While commonly utilized for digital directories, navigation, and wayfinding signage, this feature proves exceptionally valuable across various industries such as retail and education. Touch screen digital signage options are available in both indoor and outdoor variants, catering to the specific needs of your company.

In Conclusion

In conclusion, there are a large number of very helpful features that have helped make digital signage as popular as it is today. While these features may be somewhat overwhelming, focusing on the most popular features, and examining how they can meet your needs, is a great way to start. If you have any questions regarding digital signage, it’s features, or what type of signage is best for your specific needs, then our experts will be happy to assist you.

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What is a Digital Building Directory?

admin — Tue, 09 Apr 2024 20:24:52 +0000

The era of static paper-based lists has faded into history; in its place, modern electronic directory displays adorned with interactive interfaces adorn the entrances and lobbies of buildings, boasting an array of cutting-edge features. These displays provide a dynamic overview of the building’s occupants and offer an efficient means of navigating its services and businesses. It comes as no surprise that this contemporary form of digital lobby signage has emerged as an industry mainstay. Yet, what precisely do we mean by digital building directories?

What are Digital Building Directories?

Digital building directories, also known as digital lobby signage, represent a specialized form of digital signage tailored to supplant traditional static building directories. This distinctive genre of digital signage boasts a host of advantageous features, including remote management capabilities and interactive digital wayfinding functionalities. Characterized by their dynamic and visually appealing design, they impart a contemporary aesthetic to any building while commanding attention. While office buildings are the primary domain for these directories, they are also prevalent in schools, medical complexes, and residential buildings.

What are the Components of a Digital Building Directory?

Digital building directories are typically comprised of 3 main components:

Digital Signage Hardware: The physical components of your electronic directory display, which can vary depending on medium and also maker. While some directories of signage may utilize commercial grade screens, others may use digital kiosks, interactive touch screen signage, or specially designed screens as well. In order to facilitate a network connection, digital signage hardware also typically includes a media player to receive and play your content.
Digital Signage Software: This software is what enables the deployment, creation, editing, analysis, and scheduling of your content on your screens.
Digital Signage Content: The content deployed on your digital signage, which can include a combination of images, video, text, audio, and more.

Ignoring Wall Structure

Failing to consider the structural integrity of your wall or ceiling may lead to an insecure mounting and jeopardize the stability of your display. Installing heavy digital screens on weak surfaces can induce drooping, tilting, or, in extreme cases, even a catastrophic collapse. Such incidents not only risk structural harm to your location but, in businesses like restaurants and other public establishments, they could necessitate a temporary shutdown. Entrusting your installation to a professional who can assess and carry out the task guarantees long-term safety and security.

Neglecting VESA Compatibility

VESA (Video Electronics Standards Association) standards dictate the pattern of the mounting holes on the back of your digital screens. While many screens and manufacturers use common VESA mounting patterns, some displays may deviate from conventional VESA patterns. In order to ensure you order the correct bracket for your displays, it is important to check the VESA compatibility of your mount and screens. If your screen uses less common VESA mounting patterns, then please contact our experts to ensure you receive the correct mounting arms for your screen.

What are the Key Features of Digital Directories?

In order to facilitate quick changes, and an immersive atmosphere, digital building signage is typically equipped with a number of useful features. The features included may differ depending on your type of screen, as well as the purpose of your directory, however. Some of the more popular features of digital directories are:

Dynamic Content: Digital signage facilitates the effortless generation and presentation of dynamic content, encompassing text, images, videos, and animations. Such versatility empowers businesses to swiftly update and tailor their messages as needed.
Remote Management: Remote management is a feature offered by digital signage providers, enabling you to modify, refresh, and schedule your content via an online portal. Instead of replacing a directory entirely when tenants change, you can easily update listings from a centralized location.
Interactivity: Some digital directories offer interactivity features, including touch screen capabilities that allow users to engage with their content. Digital directories often provide user-friendly navigation, allowing visitors to easily search for a particular office, person, or service within the building. This can include features like alphabetical listings, category filters, or even a search function.
Real-Time Information: Digital signage can display real-time information, such as news feeds, social media updates, weather forecasts, or live event schedules, providing relevant and timely content to your tenants and guests.
Integration with Other Systems: Digital directories may be integrated with other building systems or databases, allowing for seamless updates and coordination with access control, security, or visitor management systems.
Cost-Effective Updates: Rather then printing new physical signage every time you need to make a change, digital signage allows you to make changes instantly and in a cost-effective manner.
Customization: Building owners or administrators can often customize the appearance and content of digital directories to align with the specific needs and branding of the building or complex.

Who Benefits from Building Directories?

This style of modern digital directory has become so popular because it benefits both your tenants and your business. By leveraging modern technology and elevating your tenants experience, your business is the one who benefits the most in the end. What are some of these benefits?

The ability to enhance your visitors wayfinding ability with 3D and 2D maps.
Easily advertise for local events, or promote availability to potential new tenants.
Make changes on the fly to ensure all information is always accurate.

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What are Digital Menu Boards?

admin — Mon, 08 Apr 2024 16:45:04 +0000

In the modern era, digital menu boards are increasingly prevalent, with a growing number of restaurants embracing them daily. Diverging from conventional static menus, these dynamic electronic showcases are now a ubiquitous sight in restaurants, cafes, and even fast-food chains. Beyond mere modern convenience, they offer real-time updates, captivating visuals, and cost-saving advantages. But what precisely constitutes a digital menu board? This article delves into its definition, benefits, and common features.

What is a Digital Menu Board Exactly?

A digital menu board, also known as a digital menu display, serves as a type of digital signage commonly found in restaurants, fast-food outlets, and other food service establishments as a replacement for traditional printed menus. Instead of physical boards, these establishments utilize digital screens to showcase menu items, prices, and specials in an engaging and dynamic manner. These screens can be mounted on walls or ceilings, offering various orientation options depending on the setting. Digital menu boards often serve as focal points, capturing the attention of customers from the moment they enter until they place their orders.

This form of menu presentation has become a standard feature in modern restaurants due to its convenience, adaptability, and user-friendly nature. Key attributes such as remote content management, dynamic video and image capabilities, and sophisticated content scheduling are prevalent in this type of restaurant digital signage.

What are the Components of a Digital Menu Board?

Similar to other styles of digital signage, digital menu boards are typically comprised of 3 main components:

Digital Signage Hardware: The physical components that make up your digital menus, which can vary from company to company. While many restaurants typically use commercial grade tvs for menu boards, digital kiosks and touch screen kiosks are also used as well. In order to facilitate a network connection, digital signage hardware also typically includes a media player to receive and play your content.
Digital Signage Software: This software is what enables the deployment, creation, editing, analysis, and scheduling of your content on your screens.
Digital Signage Content: The content deployed on your digital signage, which can include a combination of images, video, text, audio, and more.

Who Benefits from Digital Menu Boards?

This style of modern digital menu has become so popular because it benefits both your customers and your restaurant. If it is a busy Saturday morning at your café and your line stagnates because customers cant read your menu ahead of time, what do you do? By leveraging modern technology and elevating your customers experience, your restaurant is the one who benefits the most in the end.

Here are just some of the benefits of digital menu boards:

Digital menu boards are convenient! Update your menu in seconds from anywhere in the world and ensure the information displayed to your customers is always accurate.
Digital menu boards keep your lines moving because people can easily read your menus ahead of time.
Dynamic and moving menus keep your customers engaged while they wait, and is the perfect place to place relevant important updates.

What are the Most Popular Digital Menu Board Features?

Dynamic Content: Digital signage allows for the easy creation and display of dynamic content for your menu boards. This content can include any combination text, images, videos, and animations, and can be customized to perfectly fit your branding.
Remote Management: Digital signage providers offer a service which allows you to change, update, and schedule your content through an online portal instantaneously. This ensures your customers always have the correct information, and gives you full control as a restaurant owner.
Dayparting Scheduling: Dayparting is a feature which allows you to customize the content shown to your customers and show different elements at different time. Separate breakfast, lunch, and dinner menus can be preprogrammed for specific times for example, or you can set a special menu or promo to show for a limited duration. This feature can also be used to A/B test new menu items or features as well.
Cost-Effective Updates: Rather then printing new physical signage every time you need to make a change, digital signage allows you to make changes instantly and in a cost-effective manner. Are you out of a specific menu item? Easily note that on your menu board, or remove the item entirely until it comes back in stock as to not confuse customers.
Upselling Opportunities: Digital menu boards can strategically promote your combos and specials by using dedicated dynamic content. Showcase relevant combos, add-ons, and special offers to increase your average transaction right at your point of sale.

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What is Digital Signage?

admin — Mon, 08 Apr 2024 15:44:01 +0000

In a digital-centric age, conventional approaches to presenting information are yielding ground to inventive solutions that enthrall and interact with viewers. While you might be familiar with phrases like digital signage or electronic displays, understanding their essence is key. Digital signage has emerged as the prevailing marketing tool across diverse sectors, and herein, we’ll delineate its precise nature.

What is Digital Signage?

Digital signage refers to an electronic display platform, employing digital screens to exhibit diverse multimedia content such as images and videos. While commonly utilized for purposes like digital directories, menu boards, and promotional displays, it has swiftly established itself as a ubiquitous tool in the business world. Simply put, digital signage pervades various aspects of our daily lives, from advertisements at bus stations to screens in movie theaters and even informational displays at transportation hubs.

As digital signage increasingly integrates into both commercial and consumer realms, it becomes imperative to comprehend its nature and significance. Recent data underscores its widespread reach, with an estimated 135 million individuals exposed to digital signage weekly. Moreover, there’s a notable surge in businesses adopting this technology, with approximately 60% of non-users intending to invest within the next two years. In an age where efficiency is paramount, the allure of digital signage lies in its convenience, environmental friendliness, and potential for time and cost savings.

What is the Definition of Digital Signage?

According to Wikipedia, digital signage is described as “a segment of electronic signage” and utilizes technologies such as LCD, LED, projection, and e-paper to exhibit digital images, video, web pages, weather data, restaurant menus, or text.

Typically, digital signage consists of three primary components:

Digital Signage Hardware: These are the physical elements of electronic signage, which may vary depending on the medium and manufacturer. While some types of signage may utilize commercial-grade screens, others may employ digital kiosks, interactive touch screen displays, or specially designed screens. Additionally, digital signage hardware often includes a media player to facilitate network connectivity and playback of content.

Digital Signage Software: This software facilitates the deployment, creation, editing, analysis, and scheduling of content on digital signage screens.

Digital Signage Content: This refers to the content deployed on digital signage, which may comprise a variety of elements including images, video, text, audio, and more.

What are the Key Features of Digital Signage?

Dynamic Content: Digital signage allows for the easy creation and display of dynamic content, which can include text, images, videos, and animations. This flexibility enables businesses to update and customize their messages quickly.

Remote Management: Remote management is a service offered by digital signage providers which allows you to change, update, and schedule your content through an online portal.

Interactivity: Some digital signage screens offer interactivity features, including touch screen capabilities that allow users to engage with their content. An example of this would be a mall or office building with touch screen wayfinding signage.

Real-Time Information: Digital signage can display real-time information, such as news feeds, social media updates, weather forecasts, or live event schedules, providing relevant and timely content to your viewers.

Cost-Effective Updates: Rather then printing new physical signage every time you need to make a change, digital signage allows you to make changes instantly and in a cost-effective manner.

What are the Types of Digital Signage?

Digital signage is a staple of modern businesses because the uses for this revolutionary technology are absolutely endless. Businesses across almost every industry worldwide have found their own uses for digital signage, however, here are some of the more popular ways to use digital signage screens.

Digital Menu Boards
Digital Building Directories
Digital Informational Displays
Digital Retail Signage
Digital Video Walls
Digital Wayfinding Signage
Interactive Touch Screen Kiosks

These are just a few of the uses for digital signage, there are as many uses out there as businesses who use this technology.

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