Digital signage has become an essential tool in the marketing strategies of businesses across various industries. It’s not just menu boards and promotional posters that have gone digital; religious venues, street signage, corporate buildings, and supermarkets have also embraced this technology. Moreover, many companies view digital signage as an investment in their growth, as highlighted by the 2024 digital signage trends.
Compared to traditional print signage, digital signage has proven to be a significantly more effective method for attracting customers. But what makes digital signage so effective, and just how impactful is it? In this article, we delve into these questions in depth.
Effectiveness of Digital Signage when Compared to Traditional Signage
Before the digital era, traditional advertising methods such as billboards, posters, brochures, and flyers dominated the landscape. Businesses would spend countless hours creating, printing, and distributing these materials, with costs quickly adding up, especially for items like flyers and brochures.
In contrast, digital signage eliminates the time and resource expenses associated with print signage while proving to be more effective. Although the initial investment is higher, it pays off through cost savings and revenue generation. A single digital signage display can replace multiple posters or billboards and can be updated remotely in an instant, offering unparalleled flexibility and contributing to its widespread popularity.
Furthermore, by 2024, many consumers expect dynamic digital installations when they enter a business. This expectation is driven not only by the prevalence of digital signage but also by a cultural shift toward instant engagement and gratification. Customers increasingly desire an experience that is immediately accessible, and digital signage has evolved to meet this demand uniquely.
The Benefits of Digital Signage
Many companies discuss the overwhelming benefits of digital signage, but what exactly are they? While this topic could be an article in and of itself, there are some benefits and advantages that are more important to note:
Attracting Attention:
Research shows that 90% of the information the brain processes is visual, and humans have a proven ability to recall visually presented information more easily. This explains the immense popularity of social media platforms like TikTok and Instagram, which captivate audiences globally. Digital signage often serves as a statement piece, effectively capturing attention regardless of the content displayed. For instance, our LED posters are designed to attract attention from over 100 feet away, both day and night.
Improved Brand Recognition:
Consumers encounter digital advertisements constantly in their daily lives, both online and offline – an inevitable aspect of today’s digital world. While making a lasting impression might seem challenging, digital signage has proven effective in helping your brand stand out. Due to the way our brains process visual information, a well-designed digital sign can tap into long-term memory, allowing viewers to recall the content even several days later.
Increase Sales:
Digital signage comes with a range of functionalities to assist in upselling products, directing customers’ attention to promotions, and more. Frequently, your signage content can be the deciding factor in impulse purchases, additional items, and similar choices. Significant statistics indicate that, on average, brands experience a 33% boost in sales following the adoption of digital signage technology.
Update Content Instantly:
For many, the greatest advantage of this medium lies in its convenience. The capability to make immediate alterations from any location, or to schedule changes beforehand, guarantees preparedness for any situation. For instance, if your restaurant runs out of a crucial item, instead of staff disappointing customers or advertising falsely, screens can be promptly updated to reflect current product availability. Likewise, this feature makes signage highly effective in communicating urgent announcements, emergency alerts, and other critical messages.
Useful Digital Signage Statistics
This blog from Digital Signage Today examines a number of useful ROI based digital signage statistics that outline its benefits and usage. We have included a few of the more notable statistics here for you to illustrate the power of this amazing technology:
- 80% of brands that use digital signage record an increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases.
- Digital signage improves queue management and reduces perceived wait times by more than 35%.
- As technologies evolve, the cost of installing digital signage decreases. For instance, between 2004 and 2010, the cost of deploying and maintaining a hundred-node digital signage network for three years decreased by 50%.
- The average attention span is 2.8-8 seconds.
- 90% of the information transmitted to the brain is visual.
- Visuals get 94% more views than text-based information.
- After three days, people retain 65% of visually presented information.
- Namely, digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising.
