This article explores the top five industries significantly benefiting from digital signage. From retail and hospitality to healthcare, education, and office buildings, each sector leverages digital signage to enhance customer experiences, streamline operations, and drive growth. Discover how these industries are capitalizing on the potential of digital signage to stay competitive in a rapidly evolving market.
The header image for this article is utilizing our Digital Video Wall Mounting Bracket.
1. Food Industry and Restaurant Digital Signage
The restaurant and food service industry is perhaps the most well-known for utilizing digital signage. While restaurants typically use digital menu boards, they also employ window-facing signage, interactive kiosks, drive-through menu boards, and other forms of promotional digital displays. This industry captures customers’ attention with high-quality images, videos, and various types of dynamic digital content.
2. Digital Directories and Building Signage
Office buildings and corporations frequently use three main types of digital signage: digital directories, digital wayfinding signage, and internal communication displays. Features like remote updates and dynamic content are particularly popular in this industry, as they allow for quick updates to tenant directories and the display of multiple important pieces of information to visitors.
3. Digital Signage for Education
Digital signage for education is extremely versatile, and can be used both inside and outside of the classroom. Digital directories and informational signage help properly direct students in the hallways, while interactive digital screens enhance the learning experience in the classroom. Furthermore, depending on a school’s specific needs, they might also employ digital menu boards in their cafeteria to enhance the lunch experience.
4. Healthcare Digital Signage
Healthcare digital signage is crafted to enhance patient engagement and improve the overall healthcare experience. While primarily used by healthcare providers such as hospitals and doctor’s offices, pharmacies and healthcare facilities also frequently implement this technology. The most common displays in this industry are portrait or landscape commercial-grade televisions, but touch screen kiosks and shelf-edge screens are also popular options.
5. Digital Signage for Retail
Digital signage in the retail industry is primarily used for product promotion and display, commonly found in retail stores, convenience stores, shopping malls, and more. When effectively utilized, digital signage allows retailers to connect with customers on a deeper level, ultimately converting browsers into buyers. Retail establishments might use window-facing digital signage, interactive digital kiosks, or even stretch screens, as shown in the image above.
